How to get your first 100 users for an AI-built app
You shipped the MVP in a weekend. Here's the unglamorous playbook for going from zero to your first hundred real users.
Building is the easy part now. The hard part — the part that decides whether your project lives or dies — is getting it in front of people who'll actually use it.
1. Pick one channel, not five
Most founders spread themselves across every platform and win on none. Choose the single channel where your first users already gather, and go deep before you go wide.
2. Talk to humans before you automate
Your first 100 users come from conversations, not campaigns. Message people with the problem you solve, join the communities where they complain, and offer to help — not to pitch.
3. Make the first run unmissable
Acquisition is wasted if activation fails. Cut every step between landing and the first 'aha' moment, and watch where people drop.
You don't need a growth hack. You need ten conversations a day and a product that delivers on the first try.